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kacy emmett

copywriter

It's not fall.

It's PSL season.

​

With the return of Starbucks' fall drinks, we knew Pumpkin Spice would steal the show. But true diehards knows there's more to fall than PSL. 

66ffe556fcb7c89290cd6567_SPCSHP_STB_FallFY2425_SweetestSpice_9x16_072924_FINAL-p-800.jpg
66ffe5118642a64409592f0c_SPCSHP_STB_FallFY2425_AppleEveryWay_9x16_072224_FINAL-p-800-1.jpg
66ffe56c40b5e5896f4d35a7_SPCSHP_STB_FallFY2425_PickOfThePatch_9x16_081424_FINAL-p-800.jpg
66ffe51ebb202f5e5e63158f_SPCSHP_STB_FallFY2425_FlipFoam_NoDisclaimer_9x16_073124_FINAL-p-800.jpg

It's giving icon

66ffe54e60af8c3054dc1fac_SPCSHP_STB_FallFY2425_RingRing_9x16_072924_FINAL-p-800.jpg
66ffe569ae60b4aeea065921_SPCSHP_STB_FallFY2425_HauntedHouse_9x16_082224_FINAL-p-800.jpg
66ffe52b358e8c0a184ef64a_SPCSHP_STB_FallFY2425_Glampkin_9x16_072224_FINAL-p-800.jpg
66ffe5118642a64409592f0c_SPCSHP_STB_FallFY2425_AppleEveryWay_9x16_072224_FINAL-p-800-2.jpg
66ffe51ebb202f5e5e63158f_SPCSHP_STB_FallFY2425_FlipFoam_NoDisclaimer_9x16_073124_FINAL-p-800-1.jpg
66ffe52320a842e078ad85f2_SPCSHP_STB_FallFY2425_GetInkSpired_9x16_072224_FINAL-p-800.jpg
66ffe552465f2aea3a1124bd_SPCSHP_STB_FallFY2425_SoAppleSoCrisp_9x16_072224_FINAL-p-800.jpg
66ffe516b191299f87ed4951_SPCSHP_STB_FallFY2425_Chai-ngeOfSeason_9x16_072224_FINAL-p-800.jpg

down to curl up.​

​

Sometimes you have to lean into missing out—the joy of missing out, that is. When Starbucks asked us to add joy to winter, we delivered some much-needed levity to winter routines, celebrating the simple pleasures of the season. 

65e5fbc5545bb06419478900_BSS_STB_WinterFY24_ChasingChill_9x16_US-PD_FINAL-p-800-1.jpg
65e5fbda1c649c6c148d8b3e_Warm Welcome-p-800-1.jpg
65e5fb249caf40ec202867db_BSS_STB_WinterFY24_IceWorld_9x16_FINAL-p-800-1.jpg
65e5fb1622e160ebe39d564f_Snuggle Pup-p-800.jpg
65e5fbef4e9b16c6b25e0408_BSS_STB_WinterFY24_CozyBrew_9x16_FINAL-p-800.jpg
65e5faf89ca00e8a89407977_BSS_STB_WinterFY24_GelatteSnowDay_9x16_FINAL-p-800.jpg
65e5fbd05f4efd4ea92374d8_BSS_STB_WinterFY24_FeelingCrafty_9x16_US_FINAL-p-800.jpg
65e5fae3637cc790f3528cd4_BSS_STB_WinterFY24_WinterGrowth_9x16_FINAL-p-800.jpg
65e5fb76ec85b205d9b7d98d_BSS_STB_WinterFY24_TerrazzoTableau_9x16_FINAL-p-800.jpg
65e5fb0203a1b7d9369aa5db_Infinite Oleato-p-800.jpg

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