kacy emmett
copywriter
gaga for google​
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From launching Google's TikTok to dropping some of their biggest announcements, our small team shaped Google's social TOV and helped usher in some of the decade's most noteable innovations.
TikTok Launch
It was time for Google to enter the world of #booktok and GRWM's—and they asked us to lead the charge. We partnered with influencers and took on the challenge of intro-ing product heavy content with personality.
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All-in-all we created a thriving library of content that helped bring Google Search to the next gen of users.
GOOOOOOOOOOOOOOAL
For the highly anticipated World Cup, a catchy animated social campaign needed to show fans and footie newbies just how easy Google makes it to keep up with all the action—whatever time zone you're in.
Search On
One of tech’s most-watched events, Search On, needed sleek, streamlined messaging.
So, we created the social launchpad for Google's latest innovations.
Search Through Time
Google's interactive Search Through Time site catalogues every major milestone in the company's history. From the first doodle to the birth of Google Images (thanks to J.Lo's green Versace dress), we translated a dense amount of history into a quick, gettable social campaign.